I have ideas and I make them happen. Hi.

Lili on a Budapest street at night, flash on

About me

I'm a Brand & Event Manager in Budapest. I work across fashion and beauty.

I run the part between the idea and the day itself.I have ideas and I make them happen.

the short version

10,000+Visitors at my biggest event 100+Guests at global brand events 03Markets, one Douglas strategy 10+Global brands I have worked with 05Years in marketing 30+Events at Fashion Street

Summary

I have a weirdobsession with brandsand brand activations.

Hermès / Bvlgari / Issey Miyake / Narciso Rodriguez / Zadig & Voltaire / Mercedes-Benz Parfums / Douglas / Ilcsi / SO'BiO étic / Oreo / Lululemon / Fashion Street Budapest

Brands I have worked withAt feat. agency, Dovex
and Fashion Street Budapest

Index of work. Click a project to open its page.

(1)Multibrand Beauty PR Event100+ guests, influencers, press

Work

How I got here

Budapest

Mirror selfie no. 1. Already glued to my phone back then.

Aalborg

Service, Hospitality and Tourism Management at University College of Northern Denmark.

Copenhagen

I spent a few years here and wrote my thesis on its fast-changing, competitive hospitality scene. I fell in love with the city and its culture. It had the biggest impact on me, and it still inspires me today.

Budapest again

A BSc in Commerce and Marketing, where I started putting my long-time obsession with brands and marketing into action.

feat. agency

Trainee to account executive across several global clients, including Oreo, with a strong focus on beauty: Ilcsi, and Douglas across three markets.

Dovex

Junior Brand Manager for Hermès, Bvlgari, Issey Miyake, Narciso Rodriguez, Mercedes-Benz Parfums and SO'BiO étic skincare.

Fashion Street Budapest

Brand & Event Manager. 30+ events and several different projects.

Open my camera roll

LBCamera roll

(2)

Valentine's Day and merch
Fashion Street

Cream T-shirt on a chrome chair against a red wall

From concept through design
to the last photoshoot

You cankiss here/Madeto love

Two Fashion Street activations. For Valentine's Day, a red platform in the middle of the street, hearts on stems, a spot that says “You can kiss here”, and tear-off notes that read “Make someone smile. Give one away today.”

Made of love, made to love is a merch collection with the well-known Hungarian fashion brand NUBU. I managed the partnership and coordinated the shoot: logistics, suppliers, scheduling and the day on set.

Red hearts on a red platform in the middle of Fashion Street

A hand holding a camera that shows the Made of Love T-shirt

A couple in matching cream T-shirts, about to kiss

(3)

PR event
Dovex Kft.

A bottle of the fragrance in a cloud of smoke

PR event
Fragrance launch

Dinner,Japanesewhisky tastingand the launchof Le Sel

A PR dinner for Issey Miyake. One long table in a dark room under Japanese lights, with the fragrance waiting in a cloud of smoke.

Part of the fragrance launches I worked on at Dovex.

A speaker at the long table, and the fragrance in a cloud of smoke

Two bottles of the fragrance, and the table from the side

Guests at the table listening to a speaker

(4)

Public Christmas activation
Fashion Street

Thousands of people on Fashion Street at night, under a lit facade

Public activation
10,000+ visitors

10,000+on onestreet

10,000+ people on the street. A Santa who climbs down from a rooftop to a Mercedes-Benz G-Class loaded with 500 gift packages. Children's programs, concerts and a 130-person VIP party.

From planning to execution.

White gift truck with a pink bow on Fashion Street

A singer on stage in front of a crowd of families

The crowd by day, under a giant lit gift box

(5)

Brand introduction
Dovex Kft.

A low table with cushions set up on the grass

PR event

Nature,yoga,brandintroduction,communitybuilding

SO'BiO étic is a French organic skincare brand. A brand introduction in nature at golden hour for press and creators, followed by dinner under fairy lights.

I worked on the brand as a Junior Brand Manager and helped launch the brand in Hungary, from pricing strategy and retail listings onwards. This PR event was part of it.

SO'BiO products with a pomegranate on a wooden table

Guests in a yoga session under the trees

SO'BiO products with lemons in a net bag

(6)

TikTok, social media
strategy and pitch

Filming a TikTok in a bathroom on a phone

Social media review and
strategy for three markets:
HU, CZ, SK

Social mediastrategy,accountmanagement,TikTokproductionmanagement

Social media strategy and campaigns for Douglas across Hungary, the Czech Republic and Slovakia, and the pitch behind them.

I oversaw the TikTok productions from concept to post-production, and handled account management and the client relationship.

A video call on a laptop at a long meeting table

(7)

Rebranding campaign, 2023
feat. agency

Social media
Influencer marketing

Rebrandingcampaign2023,accountmanagement

Besides working on the 2023 rebranding campaign, I led social media and influencer marketing for the Hungarian natural cosmetics brand Ilcsi.

The photos are from behind the scenes.

A laptop on a stool in a garden, showing a portrait from the shoot

A film set lit in blue and purple, with the crew at work

(8)

Community events
Fashion Street × Lululemon

A woman setting up a juice and flower table in the Lululemon store

Fashion Street
Lululemon

Yoga& run

Yoga and running events for the Fashion Street community, together with Lululemon.

I managed the partnership, created the concept and ran the events on site.

Flowers, drinks and snacks on a table in the Lululemon store

Mats and red Lululemon bags laid out for class

Rows of people on yoga mats, seen from above

The group in front of the store with a red Lululemon banner

(9)

Campaign, podcast and events
Fashion Street

The podcast set seen through the camera monitors

Strategy
Event plan
Execution

Becauseeverywomanmatters

A whole month dedicated to prevention and connection, because every woman matters. I built the whole strategy and event plan for the campaign.

Throughout October: awareness sessions, sports programs and workshops, with 50% of ticket revenue donated to Mellrákinfo Egyesület. Three days of free mammography screening on Fashion Street. Press and B2B events. 100 support packages for women undergoing chemotherapy.

Fashion Street's first podcast series brought together leading medical experts from Hungary and inspiring women who have personally experienced the diagnosis. Honest conversations about finding the right support, being there for loved ones and protecting your mental health.

04Podcast episodes

03Days of free mammography

100Support packages

50%Of ticket revenue donated

A long table set for a workshop in a gallery room

A long table with mirrors and flowers set for an event

An open pink support package filled with care products

I have ideas and I make them happen. Hi.

About me

Index of work. Click a project to open its page.

How I got here

/V-Day campaign concept + NUBU collaboration merch

/Issey Miyake

/Santa 2025

/SO'BiO

/Douglas

/Ilcsi

/Yoga & Run

/Pink October

About me

Index of work. Click a project to open its page.

How I got here

the world through my eyes

/V-Day campaign concept + NUBU collaboration merch

/Issey Miyake

/Santa 2025

/SO'BiO

/Douglas

/Ilcsi

/Yoga & Run

/Pink October